From hoodies to hammocks, T-shirts to tote bags, International Convention’s 2026 Shuk catalog is better than ever. Over the years, IC Shuk has become so much more than AZA & BBG’s favorite place to shop—it’s a community space for our Movement to celebrate Judaism with pride while showing off our unique styles and graphics to the world.

It may snow in Philadelphia, but we will be staying warm with over thirty different sweatshirt options, including quarter-zips from South Africa, Canada Pacific’s “Rain City” hoodies, and Koachavim BBG’s “It’s a Philly Thing”  crewnecks. Each sweatshirt is designed with aesthetic, comfort, and versatility in mind, perfect for any Aleph or BBG looking to bring IC memories home with them.

Post-IC, we’re all looking forward to summer! For your plane, train, or car ride to a Summer Program or family vacation, check out a traveler’s keychain, a BBG makeup bag, or a BBYO Germany fanny pack for on-the-go convenience and spirit. Our T-shirts and hats are ideal for warmer days, while our four sweatpants are there for a chilly night by the campfire. After a packed day of traveling, jumping in the lake, or soaking up the sun, grab BBYO Taboo for a great evening activity with new and familiar friends. Don’t forget to grab a sticker for your water bottle to make your hydration as spirited as possible! 

For our minimalists, not only are the classic BBG, AZA, and BBYO sweatshirts available, but also new blue “1924” and red “1944” crewnecks. Graphic apparel enthusiasts will look forward to distinctively bold designs, including Yitchak Rabin AZA’s “Make Bubbie Proud” t-shirts and Mexico’s Honor and Courage sweatshirts. 

Although IC 2026 must eventually come to an end, Shuk merchandise unifies our community and reminds us of the beauty of BBYO every day of the year. Whether you’re a senior or a freshman, buying for yourself or someone else, owning no merchandise or having a closet full, Shuk is for every Aleph and BBG. So stop by, comb through the options, and pick pieces that best represent your love for BBYO.